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Master Degree

Master of Business Administration (Marketing)

Major corporate changes occur faster than ever and much of the challenge to align these changes is placed on the marketing organization. Companies are in a state of transition as they attempt to refocus their domestic market and prepare for the future domestic and global markets. As competition increases worldwide, corporations are becoming more focused on their operations as the time needed for product development and marketing is shortened. The quality courses that constitute the MBA in Marketing program prepare students for the challenges of the future.


One of the first courses to be taken is BUS 637, which prepares the student to conduct research for the case study required for the capstone course, MGT 785-Corporate Strategy Formulation and Implementation. In the capstone course, the student will be responsible for an in-depth analysis of an industry and a corporation. The analysis is based on the application of the theory and practical knowledge obtained in the courses taken in Marketing and the managerial core.

 

1. Common Body of Knowledge - 27 credits

  • ACC-505 Financial and Managerial Accounting (3)
  • ECO-5O1 Economic Theory (3)
  • FIN-517 Financial Management (3)
  • MGT-340 Organization Theory and Behavior (3)
  • MGT-511 Quantitative Methods for Business & Management (3)
  • MGT-550 Political, Legal, and Ethical Issues in Business (3)
  • MGT-570 Operation Management (3)
  • MKT-502 Marketing Management (3)
 

2. Managerial Core - 18 credits

  • BUS-637 Graduate Research Methods (3)
  • FIN-639 Financial & Economic Analysis of the Firm (3)
  • INB-601 International Business Environment (3)
  • ITS-620 lnformation Resources Management (3)
  • MGT-625 Strategic Management (3)
  • MKT-646 Strategic Concepts in Marketing (3)
 

3. Major - 21 credits

Marketing ( 21 )

  • MKT-630 Promotion Management (3)
  • MKT-640 Buyer Behavior (3)
  • MKT-610 International Marketing (3)
  • MKT-452 International Marketing (3)
 

And one elective course. Select from 600 or 700-level Accounting, Finance, Information Technology Systems, International Business, Management or Marketing.