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Bachelor Degree

Bachelor of Business Administration (Marketing)

Marketing is a major force in the daily operations of all businesses. Products must be effectively marketed to create the need for all other support functions. IUA's high-quality Marketing degree major program focuses on domestic as well asinternational marketing and provides students with the background needed to be competitors in the job market of the future.

 

1. General Curriculum - 63 credits

English and Humanities ( 18 )

  • ENG-101 English Composition I (3)
  • ENG-102 English Composition II (3)
  • ENG-110 Business Communication and English Language Skills (3)
  • PHI-101 Introduction to Philosophy (3)
 

International Languages/Environment ( 6 )

  • INS-32I Cultural and Social Environment: European Union (3)
  • SPN-254 Spanish I (3)
    • OR
  • FRN-258 French I (3)
 

Social Sciences ( 18 )

  • ECO-272 Microeconomics (3)
  • ECO-274 Macroeconomics (3)
  • ECO-276 Money and Banking (3)
  • HIS-278 Historical Perspectives of the World Economies (3)
  • HIS-127 Religions of the World (3)
  • GOV-280 Contemporary Political and Economic Systems (3)
 

Behavioral Sciences ( 12 )

  • BEH-221 Introduction to Behavioral Science (3)
  • BEH-222 Humanistic Psychology and Personal Growth (3)
  • BEH-223 Group Dynamics and Problem Solving (3)
  • BEH-123 Social Change and Cultural Values (3)
 

Mathematics And Natural Science ( 9 )

  • MAT-105 Applied Mathematics of Business (3)
  • MAT-312 Advanced Business Statistics (3)
  • SCI-262 General Biology (3)
    • OR
  • SCI-270 Science, Technology and Quality of Life (3)
 

2. Common Body of Knowledge - 33 credits

  • ACC-301 Financial Accounting (3)
  • MGT-311 Quantitative Methods for Decision-Making (3)
  • MGT-340 Organization Theory and Behavior (3)
  • MGT-350 Political, Legal, and Ethical Issues in Business (3)
  • MGT-485 Business Policy (3)
  • MKT-502 Marketing Management (3)
 

3. Major - 30 credits

Marketing ( 30 )

  • MKT-322 Advertising and Sales Promotion (3)
  • MKT-412 Marketing Research and Intelligence (3)
  • MKT-417 Consumer Behavior (3)
  • MKT-420 Public Relations (3)
  • MKT-470 Strategic Issues in Marketing (3)
 

And one Elective course. Select an upper division (300-or 400-level) course from the following main areas: Accounting, Behavioral Science, Finance, Information Systems, International Business, International Studies, Management or Marketing.